"Real Journeys"
Client: Toyota
Agency: Wunderman Thompson, Dubai
Role: Video Editor, Animator, Concept
Agency: Wunderman Thompson, Dubai
Role: Video Editor, Animator, Concept
In a world flooded with AI-generated images and virtual landscapes, Land Cruiser set out to remind us of the beauty that exists in the real world. Known for its ability to conquer any terrain, the Land Cruiser embraced its adventurous spirit with a campaign titled "Real Journeys."
The campaign responded to tweets showcasing mesmerizing Midjourney creations—not by adding to the flood of AI art, but by offering a refreshing contrast—breathtaking photos of real landscapes that looked just as surreal and dreamlike.
But this wasn’t just a clever online exchange. Land Cruiser took it a step further, inviting people to step away from their screens and experience the thrill of nature firsthand at the Toyota Off-Roading Academy. It wasn’t about escaping reality—it was about rediscovering it.
Toyota Land Cruiser - Made on a Real Journey - Editor's Cut
Role: Editor | Year: 2022
At: Wunderman Thompson, Dubai
With: Pablo Dachefsky, Jericho Dizon, Hassan B.
Role: Editor | Year: 2022
At: Wunderman Thompson, Dubai
With: Pablo Dachefsky, Jericho Dizon, Hassan B.