"Mark Your arrival"
Client: Geely
Agency: Wunderman Thompson, Dubai
Role: Video Editor, Sound Design
Agency: Wunderman Thompson, Dubai
Role: Video Editor, Sound Design
As the video editor, I drew on existing ads to craft a fresh narrative and atmosphere for the Monjaro pitch film. I aimed to create a refined, understated piece that fully immerses viewers—visually and aurally—in the driving experience. In addition to editing, I oversaw the sound design, layering in ASMR-inspired elements from the car’s leather, glass, and sleek contours to heighten the sense of craftsmanship.
“Mark your arrival.” This phrase underpins the film on two levels: it captures the pride of making a personal statement and the thrill of arriving in style. To complement that message, I showcased the Monjaro’s premium interior with a sophisticated blend of sapphire blue and gold accents, against a breathtaking urban backdrop that suggests ambition. A wall of leather evokes the cabin’s luxurious feel, while the car’s bold stance reflects our audience’s drive to take the next big step.
Finally, I integrated wavy, AI-driven visuals and a futuristic perspective on the Monjaro, striking a balance between innovation and elegance. The result is a cohesive composition that highlights the vehicle’s essence and resonates with an audience ready to make their mark.
Mark Your Arrival | Role: Editor, Sound Design | Year: 2024 |
At: Wunderman Thompson, Dubai
With: Hassan B., Jericho D.
At: Wunderman Thompson, Dubai
With: Hassan B., Jericho D.