"Too Virgin to Be a Telco"
Client: Virgin Mobile
Agency: Wunderman Thompson, Dubai
Role: Visual Editor, Sound Design
Agency: Wunderman Thompson, Dubai
Role: Visual Editor, Sound Design
I had the opportunity to edit and assemble visuals for a manifesto film, drawing from various existing sources, alongside three TV ad spots as part of our pitch to Virgin Mobile. This project was developed during my time at Wunderman Thompson, Dubai, with the goal of introducing Virgin Mobile UAE as a disruptive, fresh, and unconventional player in the telecommunications market.
In a space dominated by over-the-top advertising, our approach rejected clichés in favor of humor, wit, and self-awareness. The manifesto film embraced minimalism with attitude, reflecting Virgin Mobile’s bold and challenger mindset.
This campaign was about redefining expectations—not just for telecom ads, but for how brands can introduce themselves with authenticity and personality.
Watch the full manifesto film above and explore the three ad spots below.
Ad Spot 1: Sports car driving into the sunset
Ad Spot 2: Boy with Fish
Ad Spot 3: Man at the hotel pool
Virgin - Too Virgin to be a Telco | Year: 2022
A collaborative effort with: Wunderman Thompson, Dubai
With: Lina Nader, Xiaoyong Zhu, Hassan B., Omar Shokri
A collaborative effort with: Wunderman Thompson, Dubai
With: Lina Nader, Xiaoyong Zhu, Hassan B., Omar Shokri